Third Man Records belongs to the founder of the famous band White Stripes; Jack White.
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With two locations in the USA they decided it was time to open a UK store & recording studio and chose Soho, London. They appointed designers Busbywebb to assist with the branding of the exterior and interior and we were fortunate enough to work very closely with the TMR team to develop various signs.
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We provide halo lit letters to the store front as well as the projecting sign - This was an old clock that they had delivered to us from the states. We were asked to repurpose it by putting in acrylic faces to it with LEDs and then mounting yellow neon circles to either face - I'm sure you'll agree it looks great!
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The interior of this place is amazing and highly recommend a visit. We provided two large one piece wallpapers to the stairwell area, some LED neon and then also signage to two the POS displays in the shop which look great!
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On the grand opening, Jack White was able to borrow the balcony of famous artist Damian Hirst which overlooks the store. He performed several songs to the public that gathered in the street. For the event we were asked to provide a 5m long banner that would drop down from the balcony and hang during the performance.
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This was a one of a kind project which we felt vey lucky to be a part of!
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